Mission – Smart connection that helps to create a better life

With an efficient supply chain and multi-dimensional channels, we are able to link leading brands with the country’s emerging retailers, empowering the growth of customers, thereby creating a better life for our business partners.

With the support of big data platforms, we are able to link e-Commerce platforms with end consumers to provide high-quality products at reasonable prices, thereby creating a better life for consumers.

By creating a platform that encourages employee growth, we contribute to local economic development while also promoting social harmony and progress, resulting in a better life for all.

Vision: To become the global leader in cross-border new retail platforms

To achieve industry-leading business scale: In the next 10 years, we aim to integrate high-quality global resources and gather 1 million retail customers in emerging countries, accurately matching end-to-end products and market demands.

Cross-border new retail platform: With the support of smart digitalization, we aim to build a supply chain + SAAS + localization empowerment system in order to create an open and ecological cross-border new retail platform. 

Global leader: With industry-leading market share, profitability and world-class comprehensive strength, we strive to lead emerging countries around the world towards high-quality development in cross-border new retail.

Core values: High efficiency, High quality, Creating value, Earning trust 

High efficiency is our main pride. The construction of a digital supply chain enables the circulation efficiency of brand products to speed up; the construction of localized channels is able to improve the efficiency of end-to-end commodity turnover, thereby improving the operation efficiency of the entire industrial chain. With digitalization and systematic construction, the efficiency of operation and management can be improved continuously; with open and simple communication, the efficiency of collaboration in all aspects can be increased.

High quality is the key to our success. We focus on working with leading suppliers to ensure that we deliver high-quality products and services to our customers. High quality is also an important criterion for measuring the work of our employees.

Creating value is the basis for the existence and development of a company. We aim to accurately empower our customers, help them grow, and create value for them; we also aim to provide high-quality products and services at reasonable prices, creating value for consumers; and we aim to help create value for our business partners by building a digital and intelligent new retail platform.

Earning trust is the fundamental pursuit of all our work. We are committed to assisting our customers in growing and earning their trust; we practice long-termism and keep our promises in order to earn the trust of our business partners; and we strive to grow alongside our employees and build mutual trust.

Development concepts: Focusing on emerging countries; Integrating global resources; Carrying out in-depth development on local markets

Focusing on emerging countries: Our business layout focuses on rapid-growing emerging countries; we aim to develop the local market segments which have huge potential, and to link the advanced manufacturing industry to retail customers in emerging countries.

Integrating global resources： We aim to integrate excellent global supplier resources, internet and software technology resources and e-Commerce platform resources; by bringing together diverse talents from around the world, we will be able to create a unique cross-border new retail platform ready to serve emerging markets.

Carrying out in-depth development on local markets： We aim to become an omni-channel ecological e-Commerce platform. Omni-channel marketing includes B2B, B2C, e-Commerce with social media and live broadcast, etc.; the idea of ecological is to cultivate our own brands and combine them with some of the industry’s leading brands, thereby creating a branding ecological system; this is followed by category diversification, where we cultivate different categories through a shared supply chain and replication of the channel models.

Business concepts: Digitalization and intelligence; Platform-based; Localization; Branding

Digitalization and intelligence： By making businesses online-based, digitalized, and smart, we are able to provide our customers with more efficient services, matching the products and market demands more accurately, using smart data to help customers upgrade intelligently.

Platform-based： Supported by big data, we aim to build an end-to-end integrated platform for supply chains and channels, integrating more resources, serving more customers, and introducing more partner brands, thereby building an open, shared and win-win cross-border new retail platform.

Localization： We have done localization on our company operation, team building, brand building, compliance construction, channel empowerment, and cultural integration.

Branding： We combine our own brands and third-party brands to create a brand matrix; expand from one category to multiple categories, replicate the brand operation model, and create a multi-category and multi-brand ecosystem.

Customer concepts： Discovering customers’ needs; Helping customers grow

Discovering customers’ needs： Discovering customers’ needs is the driving force behind WOOK's extraordinary development. We comply with the development direction of the market, seize market regularities, focus on customers, truly understand their needs and difficulties, pressures and challenges, and then provide the corresponding service in the process of our work.

Helping customers grow： Helping customers grow is the value embodiment of WOOK's extraordinary development. We respond quickly to feedback and constantly improve our service efficiency and quality. We aim to promote the upgrade of traditional retail to digital new retail, while helping to improve the profitability of our customers, earning their trust, and growing alongside with them.

Product concepts: High quality; Reasonable price; Applicable; Reassuring 

High quality: We choose to work with leading suppliers, adhere to strict product standards to ensure the high quality of our products.

Reasonable price： We are able to provide products that are cost-effective due to our advantages in supply chain and channels which are supported by digitalization.

Applicable： We are able to meet the different needs of target customers with a boutique model, accurately matching the consumer needs from different regional markets and different cultural backgrounds.

Reassuring： We provide safe and reliable products, as well as perfect quality assurance and after-sales service, providing users with a reassuring shopping experience.

Talent concepts: Providing a platform for fighters; Performance-oriented; Value contributors

Providing a platform for fighters： A fighter is a person who targets to work hard and achieve their goals, agrees with the company's values, and has both ability and integrity; they are willing to work together as a team, and grow alongside with the company. Here at WOOK, we provide a platform for fighters to display their talents.

Performance-oriented： We evaluate our talents by being goal-oriented, data-based and results-oriented where we focus on the process. With fair, just, and open competition, we pick the best out of it.

Value contributors： Value is distributed to those who have made great contributions. We are against egalitarianism, and dare to widen the gap, so that those who have worked hard and contributed are seen and will have a sense of achievement.

Innovative concepts: Market-oriented; Aim at creating value, Aim at enhancing competitiveness

Market-oriented： We observe and seize opportunities in the market’s demand, focusing on the main channel where we constantly launch and iterate new products, upgrade new services, introduce new categories, and develop new markets.

Aim at creating value： Our innovations aim to provide higher efficiency, higher quality and a better user experience; what we have done is to create more value.

Aim at enhancing competitiveness： Through innovation in business models, management, technology and products, we learn from others and then integrate and turn them into our own capabilities, so as to continuously enhance our competitiveness in the market.