Lexar

Lexar, originally founded in 1996, is a flash memory brand, creating a flash memory brand with innovative thinking, and creating various mobile storage solutions for consumers and OEM customers with innovative thinking. Lexar is involved in digital photography, computers, electronics, industry and communications.

Lexar is a brand under Micron Consumer Products Group, Inc., headquartered in Fremont, California, USA. As a subsidiary of the global storage company Micron Technology, Inc. (Micron Technology), the company's products can take advantage of the parent company's technological advantages and manufacturing capabilities to provide global users with high-quality and reliable storage solutions, including industry-leading storage solutions for Photography and video memory cards, card readers, high-performance USB flash drives and memory cards for mobile devices, with excellent customer support and an industry-leading warranty system for its products.

Micron's Consumer Business Unit, formerly known as Lexar Media, Inc., was founded by Petro Estakhri in California in 1996 and is headquartered in San Jose, Silicon Valley, USA. Before being acquired by Micron Technology, as a pioneer of flash memory technology in the fields of digital photography, consumer electronics, industrial and communication, Lexar is a company in the fields of digital memory cards, USB flash drives, card readers, and ATA controllers. A leading brand and manufacturer that started as a private company to the 55th largest company in Silicon Valley.

Lexar was also the first brand to create a patent for standard read and write speeds on its CF cards.

In addition to the United States, Lexar's business has expanded to Japan, the United Kingdom, Taiwan, Hong Kong and mainland China, planning and operating according to the legal systems of different countries and regions, setting up branches/subsidiaries in major markets, deepening Brand globalization.

In June 2006, after Lexar Media, Inc. was acquired by Micron Technology, Micron merged it with Crucial Technology, Inc., which was a subsidiary of Micron, into the same company, and adopted Lexar Media, Inc. as the name of the new company. Both the Lexar and Crucial brands are marketed worldwide under the Lexar Media, Inc. umbrella.

In July 2012, Lexar Media, Inc. changed the company name to Micron Consumer Products Group (Micron Consumer Products Group) based on vertical integration with Micron Technology, and Lexar has continued to provide global users as a brand Its outstanding performance products and services.

In August 2017, Lexar was acquired by Shenzhen Longsys Electronics Co., Ltd. (longsys). Also launched a three-proof USB drive: JumpDrive™ Tough, with anti-collision and high pressure (up to 750 PSI), temperature (-25°F to 150°F) and waterproof (up to 30 meters) capabilities. Designed with a large loop hole, it can be attached to a key chain or carabiner.